Orange House began more than 15 years ago in Taiwan, founded by Dr. Lin — a PhD horticulturist who has spent 40 years educating consumers on the harsh toxins in our environment and how they find their way into our homes. As a mom, she saw the demand for natural, safe cleaning products for the home, and built a brand around it.
Orange House engaged 3five, where I led creative direction and the account, to tell that story in North America through a new flagship ecommerce website.
Orange House needed more than a store — it needed a refreshed brand to engage a new branch of customers in an unfamiliar market. The team sought our UI and UX expertise to create strong, cohesive branding and storytelling, with the ultimate goal of expanding brand awareness and increasing conversions.
We kept it clean and simple — fitting for the product — and took a customer-centric approach to the site architecture, analyzing how consumers would connect with the fresh, clean personality of the brand. The targets: time on site, return visits, product presentation and email sign-ups.
Bright, visceral imagery and playful brand elements give the site a spark of whimsy and breathe life into the brand — a store that fosters a love of family and cleanliness in the home. Freshly launched, the site already has customers posting reviews of their love for the product. We dare you to spend ten minutes on it and not want to try Orange House in your own home.
