Profile
I'm a eCommerce and Digital Strategist from Duluth, Minnesnowta. I aim to make a difference through my creative solutions, strategy, and visionary direction.
I've worked with project teams and assembled my own to create user-friendly and appealing application interfaces and websites for companies around the globe. I founded and ran a 12 person agency as an account manager, project manager, business analyst, and creative architect for every project we touched. I lead the creative strategy through the creation of concepts and the refinement of mock-ups on through development to launch. Each project was released in close adherence to the strategy, creative vision, and goals for the specific project.
Experience
Sr. Digital Strategist // eCommerce Expert @ BlueBolt
2018 - 2022
Lead digital and eCommerce strategist for key projects, new and existing business. Support sales team and assist technical team with project related activities. Assisted in the building of a team dedicated to Shopify platform. Aided sales efforts to bring in over $6M in business within 2 years and healthy pipeline of new and retained clients.
- Business Analyst for new engagements, documenting requirements, defining scope of work, cost estimates, and implementation strategy.
- Responsible for maintaining scope, strategic direction across all projects and engagements, quality assurance, training, research, and ongoing consulting post-launch.
- Established new division within the company focusing on Shopify development to become 45% of annual billings (and still growing).
- Facilitated the growth of the services team, processes for project management, project delivery, and ongoing support.
New Business Development @ Modern Tribe
2017 - 2018
Worked with the executive team to develop new lines of business and line up new projects for team of 100. Facilitated procurement of projects valued between $500K and $1.5M.
- Augmented team of new business developers to maintain $4M+ sales channel.
- Nurtured client relationships valued at $1.5M+.
- Managed projects valued at $1M.
- Collaborate with account teams to create and develop new business opportunities.
Founder-CEO // Sales, Account Manager, Creative Director @ 3five, Inc.
2004 - 2017
From freelancer to Chief Executive Officer, grew creative and entrepreneurial passion into company of $1M annual revenue serving clients worldwide. Carefully cultivated expert team providing exemplary services and support for enterprise, growing, and startup businesses.
- Bootstrapped freelance effort and drove 12 years of consistent growth.
- Recruited and retained a dozen industry experts.
- Oversaw all aspects of operations, including creative direction, account management, project management, sales, finance, legal, and business administration.
- Led every account and client relationship.
- Served 135 clients in 26 states and 12 countries.
- Launched websites and digital solutions for Fortune companies.
- Developed enterprise websites with up to 500K viewership.
- Produced marketing collateral for distribution to more than 500K viewership.
- Designed marketing campaigns for readers up to 500K.
- Inducted as one of 30 original Shopify Plus Partner agencies.
Client Experience
Testimonials
I wouldn’t hesitate to work with Martin on a future project. He and his team at 3five helped us transform our tangled mess of a website into an organized platform with a cutting-edge design. Now, 3 years after launch, the site is still running smoothly and providing a solid platform for the future.Steve Miller - Marketing Specialist @ Cirrus Aircraft
I have had the pleasure and good fortune of working with Martin on multiple projects with different companies. I was so impressed when I hired him in 2011 that when I found myself in a similar situation with a similar need I knew immediately who to call. He and his team are all incredibly professional, creative, solution-minded, timely and efficient — quite a rare combination in a creative agency. I was very happy not only with the finished product but also with how the entire process went. He was able to relieve a lot of the stress for me as the project owner and came back with really exciting solutions.Sabrina Isherwood - CMO @ The Veins Clinic
Martin is my go-to guy for leveraging any type of emerging web or social technology. He pays close attention to what you say during consultation sessions and tries to capture the essence of your requests in his work. He finds innovative solutions to meet requirements and he is very effective at managing the completion of projects in complex collaborative environments. If you are part of a growing business looking to disrupt your market, test something new, or perhaps complete some quick revenue-generating tactics I’d highly recommend Martin.Shawn Stavseth - Former Marketing Manager @ Thomson Reuters
Through that process and the support that has followed, as well as the beginning of several new projects together, Martin has consistently shown a care for our business as a whole that makes him a valued partner. He doesn't just take the task at hand from point A to point B. He seeks to understand our mission, values and goals so that he can offer the best possible solution for us. Martin offers innovative suggestions and if we ask for something complicated, he is willing to put in the time to find the best way to achieve it.
Alane Trumbull - IT Project Coordinator