Peepers designs and markets innovative eyewear — reading glasses for men and women. After spending excessive time and money on an unsuccessful redesign on another platform, Peepers recognized the need to move, settled on Shopify, and brought in 3five to build out the design and features they already had in mind. I led creative direction, strategy and the account.
3five has been with Peepers every step of the way since the migration — and the results have been featured in O, The Oprah Magazine and in a Shopify article on the brand’s recent successes.
Peepers’ old platform offered neither the flexibility nor the performance a growing store needs — and no room for the custom features they envisioned. The site wasn’t responsive, the design lacked creativity, and there was little to build on. Peepers needed a flexible platform, and a developer who could respond as quickly as their growth demanded.
Through one-to-one consultation we defined the joint goals: site responsiveness and optimization, modern design, new high-performing features and fast page loads — all in service of dramatically improving customer experience to improve conversions.
Since going live, organic traffic — a weak point of the old site — has increased 25–30%, and average order value is up 15–20%, driven by the customized checkout experience and the free-shipping motivator.
Customers received the site with immense delight: it’s easier to navigate and find exactly what they’re looking for, and the new order-confirmation email has been a stand-out favorite — the kind of touch that turns first-time buyers into returning customers.
